Dynamic Pricing

Dynamic pricing allows merchants to automatically adjust prices in real-time based on factors like demand, time of day, and customer behavior. By setting minimum and maximum price ranges, merchants can optimize revenue while maintaining competitive pricing for subscription services, live-streamed content, and many other types of products. The system automatically adjusts prices within this specified range to match market conditions and customer expectations.

This guide shows how to set up dynamic pricing, explaining its key benefits, real-world applications, and step-by-step setup instructions.

Benefits

Benefit	Description	Example
Reduces Need for Multiple Price Points	Allows use of price ranges instead of creating multiple static price points.	A membership site adjusts subscription prices between $15 and $40/month based on demand.
Enhances Flexibility	Supports time-based or usage-based services with variable pricing.	Charges $2/min during peak evening hours (8–11 PM) and $1.50/min during off-peak daytime hours.
Streamlines Transactions	Maintains pricing consistency across multiple items and channels to simplify multi-item checkout.	A customer’s cart automatically applies a 20% discount to a bundle of three archived videos, syncing prices across website and mobile app.
Ensures Accurate Pricing	Integrates with shopping cart plugins for real-time pricing updates.	A WooCommerce adult platform uses rules to apply real-time discounts to "weekend passes" without manual price updates

Use Cases

Dynamic pricing is ideal for services like live streaming and cam sessions. It enables real-time price adjustment based on audience, region, and performer popularity.

Use Case	Description	Example
Peak Demand Periods	Adjust prices during high-traffic periods (e.g., evenings, weekends, and holidays).	Increase token prices by 20% during evening peak hours (8 PM - 12 AM).
Multi-Performer Token Systems	Simplify transactions for customers purchasing tokens usable across multiple performers.	Offer bulk token discounts (e.g., 100 tokens for $90 instead of $100) to incentivize larger purchases while dynamically adjusting bundle prices based on performer popularity.
Service-Based Pricing Models	Variable pricing for time or usage-based content (e.g., per-minute video chats, pay-per-view).	Lower per-minute rates for new performers to attract viewers, then gradually increase prices as their follower base grows.
Regional or Demographic Targeting	Tailor pricing to customer spending power based on region or demographics.	Offer discounts in lower-income regions; maintain standard prices elsewhere.
Manage Booking Volume	Manage booking volume by adjusting prices for high-demand performers or virtual events.	Raise prices for high-demand performers; discount less popular ones to increase traffic.

Not Recommended For:

Fixed-price products (e.g., static token packs).
Merchants operating strictly on static pricing models.

Setting Up Dynamic Pricing

Step 1: Obtain SRS Credentials

Contact Segpay Technical Support if you don't have an SRS username and password. These are required to generate the Dynamic Pricing ID, which you'll need to create the join link.

Step 2: Create a Dynamic Price Point

Log into the Merchant Portal: https://mp.segpay.com/
Navigate to My Websites > Price Points.
Click Add Price Point.
Choose Dynamic Pricing as the price point type (see Manage Price Points for more information).
Set the minimum and maximum price range within your account’s limits.
Save your settings.

Step 3: Add Price Point to Package & Copy Join Link

To display a payment page with dynamic pricing, add your dynamic price point to a package and then copy the package's join link. This link is essential for generating the dynamic pricing payment page. Note that the page won't display properly until you add the required parameters - these are covered in the API integration section.

Navigate to My Websites > Manage Packages.
Select an existing package or create a new one.
Click the Pricing tab.
Select the Dynamic Price Point you created (only one dynamic price point allowed per package).
Click Save.
Click Get My Button Code.
Click Go to this page and copy the URL from the browser's address bar.

Example Join Link

https://secure2.segpay.com/billing/poset.cgi?x-eticketid=xxxxxx:xxxxx

Example Result:

Note that the payment page does not display correctly. This is because must add the required parameters to the join link, as described in the next section, "API Integration for Dynamic Pricing."

API Integration for Dynamic Pricing

This section covers the technical aspects of integrating dynamic pricing via API, including authentication, request formats, and debugging procedures. For production use, merchants must automate the Dynamic Pricing ID generation through API calls from their backend systems. Developers will find essential implementation details and requirements here for properly displaying the dynamic pricing payment page.

Authentication

The Segpay API uses Basic Authentication with your SRS username and access key.

Generate Dynamic Pricing ID

Example API Call

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curl -u 'YourSRSUserID:YourSRSAccessKey' \
  'https://srs.segpay.com/MerchantServices/DynamicPricing/?merchantId=YourMerchantID&amount=75.00'

Endpoint: https://srs.segpay.com/MerchantServices/DyanmicPricing/
merchantId: Replace with your Segpay Merchant ID
amount: Desired price within the approved range

Sampe Response

{
  "dynamicPricingId": "e6e104e1-01e4-49f8-b64a-c4bb591223dd"
}

Construct the Join Link

Include the following parameters in the URL:

dynamicpricingid: Encrypted hash from API response.
dynamicdesc: URL-encoded description of the transaction that appears on email receipts